If it is about Coca cola then this brand needs no introduction sells its merchandise in more than 207 countries and is almost 130-year-old cold drink company. This brand is on social channels like Facebook, Instagram, LinkedIn and others to appear sooner or later. Mcdonald’s on the other hand is also a huge success and an impact. Now comes the question why these big names and many more to mention are using social media for marketing when can spend billions on advertising? This is because perhaps these big names feel like they can’t make people buy more stuff the other way besides social media so they chose it for their marketing purpose for the very reasons as mentioned.
FACES MAKE SOCIETY
Now more faces are on social media, a fact that can’t be under estimated by publisher and most importantly a digital publisher. Crowd is all moved on social media, engaged in sharing even all the engagements are now because of social media. So publisher have to keep it in notice where readers are in concentrated. And while chasing of the crowd of the readers is all about to control the traffic of the shares. Without this purpose there is no point on being social media and hunting the customers after all.
VISUAL CONTENT REQUIRED
Now in this era people are starving for visual content and this is what is controlling every one’s snap chat or Instagram stories. So publishers and all these giant names need to view their future in visual terms.
FOR DIRECT CONNECTION WITH CONSUMERS
Not only these big names are using all social sites for marketing, digital or content, brand or whatever. It is all about engagement and the way to buy real and active twitter followers instantly. To keep consumers engaged from time to time with their presence. Like coca cola doesn’t seem to post regularly for its consumers. It keeps its page unattended for quite a long time even over a year sometimes or so.
MAINTAINING THE BRAND IMAGE
When other less progressed names are so active on social media sites such a big name paying no interest in posting timely updates might be rather for not to attract consumers to stores, as coca cola doesn’t have its stores, or to build an online store but to keep raising consciousness regarding its ads as well as its maintaining the brand image.
SOCIAL MEDIA PROVIDES THE FIGURE
Few years before brands had to pay research companies a huge amount so that they can be informed about their consumer’s reaction towards their particular product. Now owing to social media companies don’t have even to ask for this particular connection. Everyone is leaving a review without being asked of whatever product he has been up to making the brand successful. That is why big names are also taking hold on social media marketing.
MAKES THEM HABITUAL TO RASK TAKING
Big companies have to forget about the calculations as most of the calculation is based on sentiments by others on these big brands making them able to leverage their assets.